Gianni Scumaci is a third generation hairdresser who grew up above the family barbershop in Lincoln. He was cutting hair by the age of 10 and by 14 had toured in the UK performing hair seminars on stage. Soon after this he was accepted in the prestigious House of Vidal Sassoon in London.
Under the close direction of Tim Hartley and Mark Hayes Gianni became the youngest Creative Director in the company’s history. He was responsible for the creative direction in salons and headed up the internal Sassoon Sta" Training Academy. Gianni was influential in the cutting and styling of the Vidal Sassoon international campaigns.
In 2000 Gianni created ‘The Fanni’, a haircut, which had a global impact on the fashion world and dictated the look for many fashion houses. Gucci, Jill Sander and Gap utilized the new look for their shows and advertising campaigns. The haircut became a question in the board game Trivial Pursuit. Gianni was invited for many years to work at the Academy Awards in Los Angeles to cut the hair for several Oscar nominees.
In 2004 he took the context of his work outside the hair industry and the art of cutting hair was seen in a di"erent light due to his innovative vision, in particular with his collaboration with fashion. This led to his haircuts featuring the cover of British Vogue and in editorials from Vogue Italia, Nippon and L'uomo Vogue.
He was the first haircutter in i-D magazines history to be celebrated with an un-commissioned feature photographic editorial recognising his unique talent for hair cutting and street casting. He has worked with the photographers Patrick Demarchelier, Walter Chin and formed long standing working relationships with Tim Walker & David Bailey. Currently Gianni is teaching hair seminars and workshops based on his GS education curriculum and conducting shows internationally.
Gianni has been invited to share symposiums with Bella Freud and Amanda Harlech and is regularly booked globally for his public speaking on the creative process and ‘The Social Function Of A Hairdresser’.