Ultimo Adore Moi is the latest collection launched by Michelle Mone OBE’s lingerie company, who have also released findings of a survey they conducted recently on women’s lingerie habits in the UK.
A whopping 85% of women surveyed love to coordinate their lingerie, the survey found, which is great news for the lingerie makers!
Ultimo Adore Moi had a decidedly French-feel to it, and French ladies, according to the Ultimo boss have always matched their undies. But according to the Ultimo survey, we Brits are at last catching up.
“Wearing matching lingerie is a fantastic way to start the day, boosting your confidence and making you feel super sexy,” says Michelle.
“I never leave the house unless I’m completely coordinated. French women wouldn’t be seen dead in mismatched lingerie, so it’s great to see women in the UK catching up!”
The new Ultimo Adore Moi lingerie range is as you woud expect, full of pretty bras, briefs, thongs and suspenders, with French inspired names like Delphine and, er, Charleston…we’re not sure about that one. But the set is very pretty.
“The new Ultimo Adore Moi collection perfectly captures everything that French lingerie stands for – the best fabrics, exquisite attention to detail and a complete understanding of the female form – with a little bit of the je ne sais quoi factor too!,” says Michelle.
Michelle – who looks pretty great in her underwear, lets face it, matching or not, has shared a few key tips with us on how to get our underwear matching just right.
“Mastering the art of matching your lingerie every day can be a challenge, but if you follow these three easy steps it should prove a whole lot easier,” says Michelle.
1. STOCK UP: The general rule is that you should get two to three wears out of your bra before washing. This means that you need a minimum of three matching briefs to see you through, so make sure you always stock up and buy your underwear with a 3:1 brief/bra ratio.
2. BE WISE WHEN WASHING: when it comes to lingerie, there’s nothing more annoying than opening your underwear drawer to find a selection of mismatched bras and briefs. It’s my pet hate. So, always wash your sets together and hand wash them rather than machine wash. Not only will this ensure they are treated with extra care and attention, but it will prevent any straying thongs.
3. COLOUR CO-ORDINATE: A very simple and effective approach to lingerie is to colour coordinate, allowing you to interchange your briefs and bras. My advice is to pick two or three colours that you wear most, and stick with those – for example, black, white and leopard print. Of course, with patterns and print you might not always get the perfect match, but if it’s close enough it counts!
So, there you have it, and your first stop should obviously be at the new Ultimo Adore Moi collection, which launches into Debenhams stores tomorrow (November 19).
The new Ultimo Adore Moi Collection has various designs in briefs, bras, thongs and suspenders. Prices are £12.50, £25, 10.50 and £15.50 respectively. Available at Debenhams and debenhams.com