H&M launch their new Conscious and Conscious Exclusive collections next week, as they expand on their sustainability work. The H&M Conscious Collection has grown since its launch a few years ago, and now includes two new materials, and shows just what can be done in more sustainable materials.
Organic leather from the Swedish leather supplier Tärnsjö, and organic silk have been used to create these stunning collections.
Supermodel Amber Valetta models the new H&M Conscious Collection and Conscious Exclusive Collection and looks fantastic in the exciting new ranges.
“H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labelling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development.
The H&M Conscious Exclusive collection is made in collaboration with the sustainable fashion and design think-tank EVER Manifesto, who share H&M’s commitment to a more sustainable future for fashion.
Ever Manifesto appear in the campaign with Amber Valletta, who is known for her commitment to sustainability.
This year’s H&M Conscious Collection is full of key fashion pieces made by more sustainable materials and perfect for the spring. Key pieces include a bright orange dress made from Tencel with polyamide and a loose-cut kaftan covered in a hand-drawn zebra print. The H&M Conscious Collection will be available in all H&M stores as well as online.
H&M Conscious Collection, clockwise, from top left: tunic top, £29.99, trousers, £19.99, orange dress, £19.95, mini skirt, £29.99, kimono, £24.99
Conscious Exclusive is a limited collection made in high quality fabrics with dramatic and intricate details inspired by flamenco and bohemia.
Conscious Exclusive Collection, from top left: patterned top, £29.99, earrings, £7.99, jacket, £34.99, headband, £7.99, leather skirt, £99.99
This collection will be available in selected UK stores, really only a handful in London and Manchester, but it can be purchased online, and is in 150 stores worldwide.
Conscious Exclusive Collection, from left: pink maxi dress, £99.99, gold print dress, £39.99, blue pattern dress, £34.99, shoes, £79.99
Amber Valletta has recently launched the site Master & Muse for socially responsible customers and selected pieces will be sold on yoox.com in the area dedicated to Amber Valletta´s Master & Muse.
The H&M Conscious Collection and Conscious Exclusive Collection will be in stores and online at hm.com, from April 10.