H&M Conscious Exclusive Olivia Wilde

Here’s a little peek into 2015 from H&M, who announced actress and humanitarian Olivia Wilde as the face of their spring H&M Conscious Exclusive campaign.

Olivia is well known for her commitment to sustainability and her engagement for environmental causes, and will appear in the new H&M Conscious Exclusive campaign wearing pieces from the collection.

OLivia Wilde H&M conscious Collection one

The H&M Conscious Exclusive range will be available in around 200 H&M stores worldwide, as well as online, from April 16 next year.

“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” says Olivia Wilde.

There’s a global influence to the new 2015 H&M Conscious Exclusive collection, with inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection.

olivia Wilde H&M conscious collection 2

“I love the look of the new Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” says Ann-Sofie Johansson, H&M’s head of design for new development.

Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather. The collection is the latest stage in H&M’s long-term commitment to more sustainable fashion.

Roll on Spring, we say!