We are already VERY excited about this latest H&M Conscious Exclusive collection; a collaboration with the Musee des Arts Décoratifs located in the Palais du Louvre in Paris
This beautiful new range has been inspired by the archives of the museum, and will be launched on Thursday 7th April to coincide with the opening of an exhibition, Fashion forward – Three centuries of fashion.
Parisian art director, style maven and sustainability champion, Julia Restoin Roitfeld, is the face of the H&M Musee campaign.
“I am honoured to be the ambassador of such a unique project,” says Julia.
“I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it is made with innovative and sustainable materials which are the future of fashion”
Known for her distinctive personal sense of style, Julia is the embodiment of effortless, conscious and modern cool.
For this Conscious Exclusive H&M Musee collection, the design team has worked closely with the museum, delving into their collections of archival fashions as well as the work of artists such as Gustave Moreau to find inspiration.
The outcome is a glamorous line of modern red carpet pieces infused with tactile charm, a nostalgic aesthetic and a historical legacy. And we LOVE what we’ve seen so far. We can’t wait to see the rest.
“With this collection we brought the idea of sustainability to new levels,” says Ann-Sofie Johansson, Creative Advisor at H&M.
“Working with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled worn-out denim. We have created contemporary styles imbued with a sophisticated charm”
H&M will be the exclusive sponsor of the upcoming exhibition which will include selected styles from the H&M archives, including a look from the first ever H&M designer collaboration with Karl Lagerfeld in 2004, as well as one silhouette from the new Conscious Exclusive collection.
You’ll have to wait until Thursday April 7 next year to shop this to see this H&M Musee collaboration collection – that’s something to look forward to, agreed?