This is the beautiful and quirky collection from South Korean designer, Minju Kim, who won the H&M Design Award 2013.
The collection will be on sale in selected H&M stores from October 17. Minju Kim, a 27 year old graduate from the Royal Academy of Fine Arts in Antwerp, won the H&M Design Award 2013 with her collection titled ‘Dear My Friend’, inspired by Japanese Manga cartoonist Junji Ito. She received a €50,000 prize, a show at the Mercedes-Benz Stockholm Fashion Week in January 2013 and the chance to develop pieces from her collection with H&M.
This is the final collection – of nine women’s pieces and two accessories – developed with the H&M design team.
Minju’s pieces for H&M bring the dream world of Manga to life with unique cuts and clever fabric combinations. A collarless coat in vivid yellow, a short jacket in two contrasting jacquards or a cape made of black wool creates a sweet rounded silhouette.
The textured heavy knit jumper links the sleeves to the body with cartoonish curves, while a neoprene-fronted sweatshirt is printed with Manga-inspired images drawn by Minju herself.
A panelled mini dress mixes matte with shine, while jacquard trousers keep their structured shape.
To complete the look there’s a black and white wedge platform shoe and a characterful turquoise leather collar.
Wearing the full Minju Kim look is for the fashion forward and brave. But wearing just one or two pieces from the collection will give you a nod to the Manga style.
“Creating this collection with H&M has been an amazing experience,” said Minju Kim. “My designs are about turning characters into outfits, and it’s exciting to think that these characters will soon be worn by people around the world. Winning the H&M Design Award has given me a unique insight into the global fashion industry.”
“I’m so happy that pieces from Minju Kim’s winning collection from the H&M Design Award 2013 will soon be available,” said Ann-Sofie Johansson, H&M’s Creative Head of Design. “Minju has such a unique design signature, one that combines playfulness, fantasy and optimism with great creativity and technical skill. These pieces by Minju Kim show H&M’s commitment to the future of design and to helping move fashion forward.”
The H&M Design Award, an annual prize launched in 2012, was established to encourage and support young fashion graduates as they set out at the very beginning of their careers. For the 2013 awards, graduates from nineteen design schools in eight countries were considered, competing first to be the local winner before showing their work to a grand jury. The jury were Ann-Sofie Johansson, designer Jonathan Saunders, editor-at-large Tim Blanks, blogger and photographer Hanneli Mustaparta, fashion journalist Kristopher Arden-Houser, stylist Leith Clark, photographer Sølve Sundsbø and H&M’s creative advisor Margareta van den Bosch.
Here’s Minju Kim, talking about her collection, backstage at the photo shoot, in this fab litlte video.
Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reductions