This is the collection from this year’s H&M Design Award 2014 winner, Eddy Anemian, and it is an amazing fashion collection.
Eddy’s H&M Design Award 2014 winning capsule collection is a highly developed collection, translating his painstaking techniques of cut and construction. Look at the work involved in some of those pieces!
The winner of the H&M Design Award 2014 worked closely with the H&M design team to capture the elegant mood, and precision of his winning designs.
“I had such a good experience creating the collection with H&M. They really respected the idea of the collection, translating my couture cutting and sewing techniques. It was like seeing my clothes made real,” says Eddy Anemian.
Eddy’s clothes have an elegant boho, autumnal feel. My absolute favourite piece is his multi-coloured, yellow, wide maxi skirt, painstakingly created from strips of material. Stunning.
Eddy cut floral upholstery fabric into strips, then reconstructed them to create both structure and abstract pattern in his designs.. This technique has been recreated for Eddy’s collection with H&M, such as in a blue floral jacket with strips that spread out from the neckline, then curve inward over the hips.
“Eddy’s winning collection was breathtaking. Everyone at H&M has enjoyed working with Eddy to bring his exceptional work to a wider audience,” says Ann-Sofie Johansson, Head of Design, New Development H&M.
That amazing yellow floral skirt is constructed from vertical strips, while a white skirt is made from horizontal raw-edged ruffles to give the impression of the patterns found in marble. Alongside pieces such as a white jumpsuit with floral sleeves, there’s a black heavy twill top, and a white pair of high-waist trousers to provide contrast.
He is the latest winner of the H&M Design Award, an annual prize launched in 2012 to support and encourage young fashion graduates at the very beginning of their careers. To find out more about the award, please visit www.designaward.hm.com
Eddy Anemian’s H&M Design Award 2014 capsule collection is available from October 23, prices from £34.99 to £179.99, at selected H&M stores, and at hm.com