Olivia Wilde H&M Conscious Exclusive lands

Back in December last year we gave you a wee sneak peek at the latest H&M Conscious Exclusive collection in collaboration with actor and humanitarian Olivia Wilde.

Now it’s set to hit stores, and online, in the next week, we thought we’d have a closer look. And wow – we love it. Olivia Wilde looks amazing in it of course, but the pieces are wearable, with an added quirkiness as well.

One stand out piece is the hand-painted wild bird print maxi dress (£149.99). It is stunning, and bound to sell-out.

Olivia Wilde H&M Conscious Exclusive Maxi DressThe collection is made of varying fabrics  that are from sustainable sources, and some that are recycled. There’s recycled polyester, organic linens, recycled plastics for sequins and beads, as well as leather that comes from cows that are reared for organic meat production on Swedish farms.

H&M Conscious Exclusive red

Ruffle dress, £39.99, pleat dress, £49.99, earrings, £12.99

A favourite piece of Olivia Wilde is the kimono dress (£39.99) that is made from Tencel- a fabric made from cellulose from fast-growing trees.

“The dress drapes at the front and ties with a belt that’s almost Japanese in style. It’s got an open back and a slit in the skirt that makes it really sexy, ” says Olivia Wilde

H&M Olvia Wilde Conscious Exclusive Kimono DressOlivia Wilde isn’t just putting her name to this – she’s a campaigner for eco-rights, and wants to make her life more sustainable, as she commented: “I want to do more than just campaign. I want to make sustainability part of my everyday life.”

H&M Olivia Wilde Conscious Exclusive

l-r: ruffle dress, £79.99, sequin dress, £149.99, jumpsuit, £49.99

We could all do more, but one thing you can do is indulge yourself in a gorgeous piece from this collection – even if it is just a pair of earrings. By supporting sustainable fashion, it will become more of a norm in the future, surely, rather than the rarity it is now on the high street.

H&M Conscious Exclusive skirt

Silk mix top, £59.99, earrings, £12.99, maxi skirt, £99

The H&M Conscious Exclusive collection, with Olivia Wilde, will be in selected stores and online soon.


H&M Conscious Exclusive Olivia Wilde

Here’s a little peek into 2015 from H&M, who announced actress and humanitarian Olivia Wilde as the face of their spring H&M Conscious Exclusive campaign.

Olivia is well known for her commitment to sustainability and her engagement for environmental causes, and will appear in the new H&M Conscious Exclusive campaign wearing pieces from the collection.

OLivia Wilde H&M conscious Collection one

The H&M Conscious Exclusive range will be available in around 200 H&M stores worldwide, as well as online, from April 16 next year.

“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” says Olivia Wilde.

There’s a global influence to the new 2015 H&M Conscious Exclusive collection, with inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection.

olivia Wilde H&M conscious collection 2

“I love the look of the new Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” says Ann-Sofie Johansson, H&M’s head of design for new development.

Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather. The collection is the latest stage in H&M’s long-term commitment to more sustainable fashion.

Roll on Spring, we say!