Here’s a little peek into 2015 from H&M, who announced actress and humanitarian Olivia Wilde as the face of their spring H&M Conscious Exclusive campaign.
Olivia is well known for her commitment to sustainability and her engagement for environmental causes, and will appear in the new H&M Conscious Exclusive campaign wearing pieces from the collection.
The H&M Conscious Exclusive range will be available in around 200 H&M stores worldwide, as well as online, from April 16 next year.
“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” says Olivia Wilde.
There’s a global influence to the new 2015 H&M Conscious Exclusive collection, with inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection.
“I love the look of the new Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” says Ann-Sofie Johansson, H&M’s head of design for new development.
Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather. The collection is the latest stage in H&M’s long-term commitment to more sustainable fashion.
Roll on Spring, we say!