Gorgeous supermodel Amber Valletta has been confirmed as the face of H&M‘s Conscious Collections for Spring 2014.
The 39 year old model is known for her interest in sustainability, so is a perfect fit for the role. H&M is continuing its commitment to more sustainable fashion with two new collections, Conscious and Conscious Exclusive, which will be available from April 2014. Both collections will feature Amber Valletta.
This behind the scenes video offers a sneak peek at the collection, with interviews from Amber Valletta and sustainable fashion and design think tank Ever Manifesto, who are working with H&M for Spring 2014.
The Conscious collection is full of key fashion pieces, each made with materials that are more sustainable, such as organic cotton, Tencel®, hemp and recycled materials. The collection will be available in all ladieswear H&M stores, as well as online.
“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” says Amber Valletta.
For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank, Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion.
The dramatic and intricately detailed pieces in the Conscious Exclusive collection show the amazing things that can be done with more sustainable materials, taking inspiration from a mix of flamenco and bohemia. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online.
“It’s great to engage with a brand like H&M that’s already aiming to lead the industry in making sustainable fashion mainstream, especially with such an elaborate and innovative collection. To be able to support their Conscious teams and to implement and inspire positive change is a really exciting experience,” say Elizabeth von Guttmann and Alexia Niedzielski from Ever Manifesto.
For information about Ever Manifesto, visit evermanifesto.com