We are loving the new H&M Mauritz Archive collection, but what is it all about?
We shall try and explain. Firstly, here’s something we bet you didn’t know – H&M was originally called Hennes, until 1968 when founder Erling Persson wanted to expand one of his Stockholm stores.
He bought the store next door, which was called Mauritz Widfors, a men’s outdoor clothing shop. The store came with the contents, and Hennes, who had never sold menswear before, had their first men’s collection ready-made, and Mauritz became the ‘M’ in H&M.
We didn’t know that, did you?! And so, over 40 years later, the brand have been inspired by those 1960s outdoor menswear styles, for their H&M Mauritz Archive collection, which launches later this month.
H&M designer Petter Klusel is the man behind the collection. He chanced upon the name Mauritz Widfors in a book he’d bought in an antiques shop, and soon found out it was the Mauritz of H&M.
He then managed to track down old Mauritz Widfors catalogues in libraries and archives to get a feel for the garments as inspiration for this collection.
The 24 piece capsule H&M Mauritz Archive collection is full of pieces perfect for men in the city today, like multi-pocket wool blazers, waxed cotton utility jackets, quilted shell linings, cardigan jackets and patched 5-pocket jeans. The collection also includes accessories – man bags, rucksacks, and iPad case, and waterproof boots.
H&M Mauritz Archive collection goes on sale in selected stores worldwide on September 19, as well as online, prices range from around £12.99 to £79.99
Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reductions