Laid-back matching style

Being laid-back and having matching style with your clothes is a bit of a juxtaposition. Well, not if this H&M campaign image of Gisele is anything to go by!

Gisele H&M matching style

Photographer: Lachlan Baily

This laid-back look is screaming out of this shot – but the matching style trend is there!

We’ve blogged about this matching style trend before, and it’s not going away for summer. It doesn’t have to be all dressed up and wedding like, matching style can be pared down, and simple. Just don’t over-accessorize, and choose looser cuts, more simple prints, and you’re halfway there.

matching style H&M 1top, £7.99, shorts, £7.99, both H&M

Of course, there are occasions that call for a bit more elegant matching style. Astructured skirt and matching top, with simple accessories, will look elegant and laid-back at a summer wedding. Like you haven’t tried too hard. And you haven’t!

H&M matching style 2Full skirt, £34.99, peplum top, £29.99, both H&M

Trousers and matching tops look brilliant – a modern take on suiting, but actually this matching style is positively retro. Take a look at the fashion archives – the 1960s and 1970s were full of print-matched separates in laid-back styles.

red herring matching style 2Top, £28, matching trousers, £35, Red Herring @ Debenhams

Tailored trousers and shell tops are a nod to the 1960s – for a more 1970s look, try wide-legged trousers.

red herring matching style 1Trousers, £tbc, matching top, £16, Red Herring @ Debenhams

The tribal trend this summer works brilliantly in matching style- add a kimono, boots and a hat for perfect festival wear.

joy matching styleSkirt, £39, top, £29, JOY

French Connection’s laid back silk top and slouchy palazzo pants matching style outfit is versatile – add sandals, a floppy hat and you’re summer holiday ready. Add heels, a clutch and a jacket, and you’re off to a wedding.

Matching style french connectionTrousers, £89, top, £89, French Connection

Gorgeous prints look great in matching style. New Look’s skort works perfectly with a matching t-shirt top,

new look matching styleTop, £14.99, skort, £17.99, New Look

Simple crop tops and hotpants are a fashion throwback and perfect for summer holidays, festivals and nights out.

Henry Holland matching style

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reduction


Gisele: Supermodel or singer?

Gisele: Supermodel or singer? The Brazilian supermodel is the new face – and voice – of H&M’s Autumn Winter Campaign, having recorded a version of The Kinks classic “All Day and All of the Night’ which is available for free download from

Here’s a little preview of Gisele warbling away – we’re not sure Leona Lewis and co have too much to worry about!

In a world exclusive, Gisele will also be singing in the campaign which includes TV and online commercials, as well as print and billboard advertising, debuting on September 12.

The track will also be on iTunes, raising money for UNICEF. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children.

“I am so excited to be the face of H&M this autumn. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song!” says Gisele.

And here she is doing what she does best – looking absolutely stunning in some of H&M’s Autumn/winter 2013 campaign shots. So, supermodel or singer? You decide!

Gisele H&M 5Gisele Supermodel or singer 1

Gisele H&M 2 Gisele H&M 3 Gisele H&M 4

The international supermodel will wear the season’s essential pieces at H&M, a tough but feminine look of utilitarian coats and blazers worn with blouses, sweatshirts and trousers.