H&M Design Award 2014

This is the collection from this year’s H&M Design Award 2014 winner, Eddy Anemian, and it is an amazing fashion collection.

H&M design award 2014 oneEddy’s H&M Design Award 2014 winning capsule collection is a highly developed collection, translating his painstaking techniques of cut and construction. Look at the work involved in some of those pieces!

The winner of the H&M Design Award 2014 worked closely with the H&M design team to capture the elegant mood, and precision of his winning designs.

eddy design award H&M 2014Now his fabulous collection will be available to buy at selected H&M stores, as well as online, from later this month.

“I had such a good experience creating the collection with H&M. They really respected the idea of the collection, translating my couture cutting and sewing techniques. It was like seeing my clothes made real,” says Eddy Anemian.

Eddy’s clothes have an elegant boho, autumnal feel. My absolute favourite piece is his multi-coloured, yellow,  wide maxi skirt, painstakingly created from strips of material. Stunning.

H&M design award 2014 threeHis H&M Design Award 2014 winning collection was  inspired by Tilda Swinton’s character in the movie “I Am Love” and the French painter Ingres.

Eddy cut floral upholstery fabric into strips, then reconstructed them to create both structure and abstract pattern in his designs.. This technique has been recreated for Eddy’s collection with H&M, such as in a blue floral jacket with strips that spread out from the neckline, then curve inward over the hips.

H&M design award 2014

“Eddy’s winning collection was breathtaking. Everyone at H&M has enjoyed working with Eddy to bring his exceptional work to a wider audience,” says Ann-Sofie Johansson, Head of Design, New Development H&M.

That amazing yellow floral skirt is constructed from vertical strips, while a white skirt is made from horizontal raw-edged ruffles to give the impression of the patterns found in marble. Alongside pieces such as a white jumpsuit with floral sleeves, there’s a black heavy twill top, and a white pair of high-waist trousers to provide contrast.

H&M design award eddy anemian 2014Eddy has just completed his final year at La Cambre, and is now hoping to gain more experience within the fashion industry, before hoping to one day launch a label under his own name.

He is the latest winner of the H&M Design Award, an annual prize launched in 2012 to support and encourage young fashion graduates at the very beginning of their careers. To find out more about the award, please visit www.designaward.hm.com

Eddy Anemian’s H&M Design Award 2014 capsule collection is available from October 23, prices from £34.99 to £179.99, at selected H&M stores, and at hm.com