Back in December last year we gave you a wee sneak peek at the latest H&M Conscious Exclusive collection in collaboration with actor and humanitarian Olivia Wilde.
Now it’s set to hit stores, and online, in the next week, we thought we’d have a closer look. And wow – we love it. Olivia Wilde looks amazing in it of course, but the pieces are wearable, with an added quirkiness as well.
One stand out piece is the hand-painted wild bird print maxi dress (£149.99). It is stunning, and bound to sell-out.
The collection is made of varying fabrics that are from sustainable sources, and some that are recycled. There’s recycled polyester, organic linens, recycled plastics for sequins and beads, as well as leather that comes from cows that are reared for organic meat production on Swedish farms.
A favourite piece of Olivia Wilde is the kimono dress (£39.99) that is made from Tencel- a fabric made from cellulose from fast-growing trees.
“The dress drapes at the front and ties with a belt that’s almost Japanese in style. It’s got an open back and a slit in the skirt that makes it really sexy, ” says
Olivia Wilde isn’t just putting her name to this – she’s a campaigner for eco-rights, and wants to make her life more sustainable, as she commented: “I want to do more than just campaign. I want to make sustainability part of my everyday life.”
We could all do more, but one thing you can do is indulge yourself in a gorgeous piece from this collection – even if it is just a pair of earrings. By supporting sustainable fashion, it will become more of a norm in the future, surely, rather than the rarity it is now on the high street.
The H&M Conscious Exclusive collection, with Olivia Wilde, will be in selected stores and online soon.