Another season, another H&M designer collaboration, fashion fans! This time it’s effortlessly stylish French designer, Isabel Marant for H&M, who has created a widely influential land successful take on Parisian chic. She mixes urban attitude, boho elegance and rock ‘n’ roll spirit, and gets it just right. (She explains all this much better herself in the little film at the end of this post!)
She’ll create a collection of must-have pieces inspired by her signature style for H&M, and the collection will be available in 250 H&M stores worldwide, from November 14 – get it in your diary, fashion fans! The collection will feature clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men.
“I am flattered by this collaboration,” says Isabel Marant. “H&M works with the best designers and this invitation is an exciting honour.
“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”