Think Pink for breast cancer in October

Think pink, it’s October! October is synonymous with pink thanks to the breast cancer charity association. You can buy a whole load of ‘pink-themed’ items from homewear, to clothes, to beauty products, and more, treating yourself and donating to charity at the same time.

What we keep wondering every year is: who started all of this? Why are we all encouraged to think pink every October?

So, we did a wee bit of research,  and here you go! Back in 1985, National Breast Cancer Awareness Month was founded in the USA as a partnership between the American Cancer Society and the pharmaceutical division of a company called Imperial Chemical Industries. The aim of the month was to promote mammography as the most effective weapon in the fight against breast cancer.

Then, in 1993, Evelyn Lauder, Senior Corporate Vice President of the Estee Lauder Companies founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol. And so there you have it – that’s why we all think pink at this time of year!

The beauty industry – and in particular the Lauder companies – bring out new ‘breast cancer’ products every year, many of which have become collectable. Donations from the sales of the products vary from brand to brand.

This year Clinique’s Dramatically Different Moisturizing Lotion + has a cute keyring attached. The bottle is £29.50 and £2 from every purchase goes to the Breast Cancer Research Foundation. They also have a limited edition Long Last Lipstick in Power Pink (£17).

think pink breast cancers

Estee Lauder have four products this year – Advanced Night Repair (£69) is also dressed up with a cute keyring pink ribbon charm, and they also have the  Evelyn Lauder Dream Compact (£75), Evelyn Lauder Dream Pin (£10), and the Evelyn Lauder and Liz Hurley Dream Color Collection (£28). Lauder will donate 20% of every sale of these items to the Breast Cancer Research Foundation.

Debenhams have their own ‘Think Pink’ range, with 25% of the price you pay for various items in the range going to breast cancer care charities.

Dresses, onesies, lingerie, handbags, and more are all included in the Think Pink campaign.

Debenhams think pink breast cancer oneClockwise, from left: Dress, £130, Debut, polka dot bra, £20, and matching pants, £8.50, Floozie by FrostFrench, square bag, £35, Floozie by FrostFrench, lips bag, £25, H! by Henry Holland, all at Debenhams

So, if you want to think pink, support breast cancer charities and treat yourself there are plenty of options out there to choose from.

think pink debenhams twoClockwise, from left: Onesie, £30, Floozie by FrostFrench, sleep mask, £10, scarf, £20, Floozie by FrostFrench, watch, £25, Floozie by FrostFrench, wash bag, £18, all at Debenhams

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reduction