Fashion Targets Breast Cancer 2014

Fashion Targets Breast Cancer 2014 launches on April 7. There are new celebrity ambassadors, and we’ll bring you news of those on the launch day. Last year Kelly and Sharon Osbourne were ambassadors.

The camoaign by the Breakthrough Breast Cancer charity celebrates 20 years this year. It was launched back in 1994 by international fashion designer Ralph Lauren after losing a close friend to the disease. From then, he was inspired to use fashion to help breast cancer charities across the globe.

Since then some of the biggest names in fashion have shown their support, including Naomi Campbell, Claudia Schiffer, Kate Moss, Elle Macpherson, Georgia May Jagger and Kylie Minogue who have all joined forces with renowned photographers such as Mario Testino, Simon Emmett and Ellen Von Unwerth

Fashion Targets Breast Cancer raises vital funds for Breakthrough Breast Cancer through the sale of specially designed products. THis year they partner with Marks and Spencer, River Island, Warehouse, TopShop, Laura Ashley, SUperga and Debenhams,

Here are the items Debenhams have chosen this year for the Fashion Targets Breast Cancer 2014 campaign. Debenhams will give 30% of the sale of each of these items to Breakthrough Breast Cancer.

Fashion Targets Breast Cancer 2014Red Herring bikini top, £18, bottoms, £14, H! by Henry Holland skinny bleach jeans, £29.50, H! by Henry Holland broderie top, £20, H! by Henry Holland bracelets, £5 each.

Fashion Targets Breast Cancer 2014 2Rocha.John Rocha patterned dress, £40, Red Herring prom dress, £45, Debut ruffle hem dress, £125.

All items available at Debenhams

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reduction

 

 

Fashion Targets Breast Cancer for Breakthrough Breast Cancer

Fashion Targets Breast Cancer for the Breakthrough Breast Cancer charity is back for 2013, and a whole host of high street stores are involved – and you’ll find some of them in Ocean Terminal.

Sharon Osbourne – who herself battled colon cancer, and in in 2012 underwent a preventative double mastectomy after discovering she carried the BRCA gene which increases the risk of developing breast cancer by up to 85%, fronts the poster campaign with her daughter, Kelly.

Kelly and Sharon Osbourne Fashion Targets Breast Cancer

“Every year Fashion Targets Breast Cancer unites people for this vitally important cause, a cause that is particularly close to my heart,” says Sharon. “On discovering I carried the BRCA gene having a double mastectomy just made sense to me – I want to ensure I’m there for my family for the future. I hope that everyone in the UK really embraces the campaign this year. I know only too well the importance of the research this campaign funds – it’s vital that their scientists can keep making breakthroughs to improve the lives of women affected by the disease. So everyone please join in and wear your support!”

Retailers Marks & Spencer, River Island, Warehouse, Topshop, my-wardrobe.com, Coast, Laura Ashley and Debenhams have all designed exclusive products for the campaign.Each carries a donation, some have a 100% donation – and there are items for every price point, from £2 up to £275.

We’ve picked out a few favourite pieces from Ocean Terminal stores. These gorgeous Coast (at Debenhams) dresses are, left to right, Ianthe (£175), Bee (£160) and Chancey (£180), and 30% of the price will be donated.

FTBC Coast dresses

How fab is this sequinned Principles by Ben de Lisi top (£25, Debenhams – 30% of price donated). Marks and Spencer have loads of items, including a fab Lip Balm and a cute Bracelet (£3 and £7.50, 10% and 30% of price donated, respectively).

FTBC M&S and Debenhams

Make a bold statement at Top Shop with their LOVE motif skirt (£22) and T-shirt (£18), and donate 30% of that price to the charity. Or pick up this cute mirror seaside print keyring, for £2, 50% of which goes to the Breakthrough Breast Cancer charity.

TopShop FTBCBack at Debenhams, choose this lovely printed Red Herring dress (£45) or H! by Henry Holland cute lace trimmed denim shorts (£30) or love heart print top (£28). Again, 30% of the sale price will be donated.

Debenhams FTBC

Fashion Targets Breast Cancer raises vital money for Breakthrough Breast Cancer. Each year 50,000 women in the UK are diagnosed with breast cancer. The nationwide campaign launched on April 22, 2013 and the items will be on sale for six weeks; Marks and Spencer’s range goes on sale today (May 2), until June 13.

For more information, visit fashiontargetsbreastcancer.org.uk

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reductions