Jeans for Genes T-shirt – designed in Edinburgh

Jeans for Genes Day is September 20 this year, but the official T-shirt goes on sale today – and it was designed by Edinburgh College of Art student, Milly Wood.

Jeans for Genes tshirt winning design

A competition was held to find a unique and striking design to represent Jeans for Genes Day 2013 and the winning design was chosen by a specialist Jeans for Genes Day panel, comprising of fashion experts from the UK’s leading retailers and popular style icons, including Coleen Rooney, Jaime Winston, Louise Thomson and Nick Ede.

Twenty-two year old Milly was the winner – her design drawing on the very current SS13 oriental trend whilst incorporating identical twins and the double helix that exist in genetics.

The T-shirt is £20, available from today at All proceeds from the T-Shirt will go to Genetic Disorders UK who aim to change the world for children with genetic disorders.

“The Jeans for Genes brief was exciting as it required an element of problem solving,” Milly explained. “I worked hard to come up with an innovative design that linked the subject of genetics with a striking, fashion image that would look great on a t-shirt. Winning the competition really validated the sense of achievement I felt when I completed my design, and I’m thrilled to be working with such a high-profile charity that aids an amazing cause.”

The Jeans for Genes charity has several celebrity supporters this year, including Lauren Goodger, Amy Childs, Melanie C and Michelle Keegan. To find out more visit

If that’s got you in the mood for jeans shopping, guys and gals, here are a few OT suggestions…

Jeans for genes ladies jeans

Ladies jeans, where to buy, from left: 1969 real straight skimmer jeans, £44.95, GAP, Petite indigo turn up jeans, £29.50 Wallis @ BHS, Orland bootcut jeans, £45, White Stuff

Mens Jeans for Genes Day 2013Men’s jeans, where to buy, from left: 1969 Slim fit jeans, £49.95, GAP, Diesel Belther jeans, £140, Xile Clothing, Eastwood Jeans, £49.95, White Stuff.

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reductions.

← Back to posts