Fashion Targets Breast Cancer for Breakthrough Breast Cancer

Fashion Targets Breast Cancer for the Breakthrough Breast Cancer charity is back for 2013, and a whole host of high street stores are involved – and you’ll find some of them in Ocean Terminal.

Sharon Osbourne – who herself battled colon cancer, and in in 2012 underwent a preventative double mastectomy after discovering she carried the BRCA gene which increases the risk of developing breast cancer by up to 85%, fronts the poster campaign with her daughter, Kelly.

Kelly and Sharon Osbourne Fashion Targets Breast Cancer

“Every year Fashion Targets Breast Cancer unites people for this vitally important cause, a cause that is particularly close to my heart,” says Sharon. “On discovering I carried the BRCA gene having a double mastectomy just made sense to me – I want to ensure I’m there for my family for the future. I hope that everyone in the UK really embraces the campaign this year. I know only too well the importance of the research this campaign funds – it’s vital that their scientists can keep making breakthroughs to improve the lives of women affected by the disease. So everyone please join in and wear your support!”

Retailers Marks & Spencer, River Island, Warehouse, Topshop,, Coast, Laura Ashley and Debenhams have all designed exclusive products for the campaign.Each carries a donation, some have a 100% donation – and there are items for every price point, from £2 up to £275.

We’ve picked out a few favourite pieces from Ocean Terminal stores. These gorgeous Coast (at Debenhams) dresses are, left to right, Ianthe (£175), Bee (£160) and Chancey (£180), and 30% of the price will be donated.

FTBC Coast dresses

How fab is this sequinned Principles by Ben de Lisi top (£25, Debenhams – 30% of price donated). Marks and Spencer have loads of items, including a fab Lip Balm and a cute Bracelet (£3 and £7.50, 10% and 30% of price donated, respectively).

FTBC M&S and Debenhams

Make a bold statement at Top Shop with their LOVE motif skirt (£22) and T-shirt (£18), and donate 30% of that price to the charity. Or pick up this cute mirror seaside print keyring, for £2, 50% of which goes to the Breakthrough Breast Cancer charity.

TopShop FTBCBack at Debenhams, choose this lovely printed Red Herring dress (£45) or H! by Henry Holland cute lace trimmed denim shorts (£30) or love heart print top (£28). Again, 30% of the sale price will be donated.

Debenhams FTBC

Fashion Targets Breast Cancer raises vital money for Breakthrough Breast Cancer. Each year 50,000 women in the UK are diagnosed with breast cancer. The nationwide campaign launched on April 22, 2013 and the items will be on sale for six weeks; Marks and Spencer’s range goes on sale today (May 2), until June 13.

For more information, visit

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reductions

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