Denim Rules, OK?

Denim rules. It always has done. Ever siince James Dean donned a pair of 501 jeans in 1955’s teen movie, Rebel Without A Cause, denim has been the coolest fabric of choice.

(If you have never seen James Dean in a pair of jeans, go Google him now!)

But denim, and denim rules, have moved on a lot since 1955. With the invention of lycra, denim has become more flexible, more wearable, and more loved. Do you know anyone that doesn’t think denim rules?

The SS15 catwalks were awash with denim – the fabric of the season. This is not just about a new pair of jeans, oh, no, no. This is about embracing all that is glorious about denim and wearing it any which way you can. Trousers, culottes, skirts, dresses, dungarees, shorts, and accessories.

Denim rules everything this year. The coolest way to wear it? Loose, baggy, and in different shades. Double denim is cool, okay? Wide leg culottes or jeans, teamed with voluminous shirt dresses? Absolutely!

denim rules twoClockwise, from top left: Dark denim dress, £44.95, GAP, denim Converse, £45, Debenhams, wide denim trousers, £39.99, H&M, light denim shirt dress, £19.99, Conscious @ H&M, denim skirt, £19.99, New Look

Denim heels, with boyfriend jeans? Why not. A denim pencil skirt, or denim hotpants are great, or if you prefer, a classic straight-leg jean.

denim rules fourClockwise, from top left: Jeans, £15, BHS, denim shoes, £21.60, Dorothy Perkins @ Debenhams, button front pencil skirt, £20, Red Herring @ Debenhams, denim shorts, £17.99, New Look, boyfriend jeans, £20, BHS

Boyfriend cuts and flares are back. There’s a HUGE 1970s trend coming this summer, and it will continue right into autumn. Invest now in flared jeans, a denim shirt, and a jacket, and double or triple denim it, California 1975 style!

denim rules fiveClockwise,from top left: boyfriend jeans, £24.99, New Look, flared jeans, £31.47, GAP, denim jacket, £55, White Stuff, denim shirt, £30, JOY, patchwork denim dress, £40, JOY

Dungarees for the brave? Skinny jeans for those of us who can’t see past them. Kitsch denim accessories – we love this bag and phone cover with a bit of 80s style lace and crochet!

denim rules oneClockwise, from top left: Denim jacket. £25, BHS, short dungarees, £19.99, H&M, dark denim skinnies, £34.97, GAP, denim bag, £25, phone case, £8, both Claire’s Accessories

And then there’s the denim shirt bib – how would you wear this? Make your own denim rules!

denim rules threeClockwise, from top left: denim A-line skirt, £29.95, GAP, detail denim jacket, £125, French Connection, ripped skinnies, £22.99, New Look, denim bib, £8.99, New Look, sunflower denim shorts, £28, H! by Henry Holland @ Debenhams

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reduction

← Back to posts