David Beckham H&M expansion

David Beckham is following in his wife Victoria’s fashion footsteps (well, kind of…!) with the expansion of his long-term relationship with H&M. The David Beckham H&M collections will no longer be just pants and leisurewear (or David Beckham Bodywear to give it its proper name).

david beckhamH&M modern essentials fourThe new David Beckham H&M partnership for Spring 2015 will see the former England footballer choose his favourite menswear pieces from the Modern Essentials collection at H&M, to create the David Beckham H&M range called ‘Modern Essentials selected by David Beckham’.

Victoria is safe for the moment, as the only designer in the marriage, then. And men of the world will soon be able to share David’s globally-recognised sense of style.(That’s what H&M say.)

David Beckham H&M modern essentials twoModern Essentials selected by David Beckham will be celebrated with a campaign shot by the famous film director Marc Forster. David Beckham has also created a new Bodywear spring collection for H&M. Both collections will be launched in stores and online worldwide on 5th March 2015.

david beckham H&M modern essentials three“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this Spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.

David Beckham H&M modern essentials one

Modern Essentials selected by David Beckham focuses on the important key pieces of the season. Each style in the collection provides a new update for classic menswear wardrobe essentials, in fresh fabrics, colours and fits for Spring 2015.

Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.

Meanwhile, David Beckham continues with a new Bodywear collection for Spring including the perfect loungewear pieces; Henleys, raglan-sleeved shirts, crewnecks and a jersey vest.

david beckham H&M bodywear threeThe collection centres around navy blue, grey melange and broken white, with accents of orange. Stripes appear as either trims or across whole garments to add a new classic twist.

david beckham H&M bodywear twoThe collection is supported by a brand new print campaign, featuring David wearing selected looks from the David Beckham Bodywear collection, exclusively available at H&M.

david beckham H&M bodywear oneYes! That means more shots of David in his underwear. Everyone’s a winner! (Although he is a wee bit too covered up in some of these shots for our liking. Can we even say that?!)

Oh, and here’s a wee video of behind the scenes at the Modern Essentials shoot.

 

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