VE Day fashion!

It’s the 70th anniversary of VE Day tomorrow – can you imagine how amazing that party was?! After five long years of war, Europe was at peace, and tomorrow is the anniversary – a time for celebration and commemoration.

We’re looking at the fashions of the day, of course, and what you should be wearing if you want to celebrate the VE Day anniversary with VE Day fashion.

VE day fashion four So what were women wearing in 1945? Well, it was a couple f years before Christian Dior’s famed ‘New Look’ – fuller skirts, nipped in waists – was introduced to the world. Styles were more simple, a lot plainer than what was to come in the 1950s. Skirts were more draped than full, still mid calf length though, some slightly shorter.

VE Day fashion one

Women were wearing trousers more – thanks to many who had worked during the war – in munitions factories, or on the land – and had worn trousers as workwear.

Shoulders were wide, jackets were structured, and shoes were pretty basic. Accessories were also quite plain for the ordinary woman. The classic ‘tea dress’ was a 1940s style, but was more prevalent in the 1950s – when it became brighter, thanks to more fabric availability. Shoulders softened in the 1950s as well – the 1940s dresses had a very angular structure to them.

VE day fashion twoImages from here

Colour did exist – look at this 1945 clothes advert, and gorgeous Rita Hayworth in another ’40s classic staple item – knitwear. All of these looks would look contemporary today.

VE day fashion Rita HayworthCatalogue image via Pinterest

So, if you do want to indulge in your own VE Day fashion, we’re here to help. Let’s look at dresses first. We’re veering into 1950s territory with today’s vintage-style, prom-style dresses, but we’ll let you off with this on VE Day.

VE day fashion dressesClockwise, from top left: Pink floral dress, £120, JOY, purple and white floral dress, £65, Debut @ Debenhams, blue dress, £39.99, New Look, chambray stripe dress, £30, BHS, blue ribbon-tied dress, £49, BHS, dark blue floral cap sleeve dress, £65, JOY

If you want to evoke more of a pared-down classic 1940s style, then try separates – fluted hem skirts, shirt dresses, draping, and knitwear, all in classic muted colours – navy, black, grey, brown and bottle green.

VE Day fashion fiveClockwise,from top left: Bottle green dress, £65, French Connection, asymmetric skirt, £85, French Connection,zip detail knit, £29.99, H&M, navy cardigan, £30, JOY, green draped skirt, £80, French Connection, shirt dress, £24.99, New Look, grey skirt, £24.99, H&M

Trousers were wide, or tapered, worn with knits or simple tops. Update your 1940s VE Day fashion look with wide-legged trousers, and a simple jacket. Culottes were around in the 1940s – team them with a crop top for a modern take. Or keep it classic with a 1940s style wrap dress.

VE Day fashion sixClockwise, from top left: Pinstripe trousers, £22.99, New Look, grey crepe skirt, £22, BHS, white jacket, £69, Star by Julien Macdonald @ Debenhams, navy dress, £68, Betty Jackson Black @ Debenhams, blue polka dot trousers, £35, RJR John Rocha @ Debenhams, grey ribbed top, £4.99, New Look, black culottes, £38, Principles by Ben de Lisi @ Debenhams

Knitwear was big in the 1940s (and into the 1950s). The cardigan was an essential, and short boxy shapes were key to the look. Add a cardigan or a polo neck to any flared skirt for a 1940s look.

VE day fashion knitwearClockwise, from top left: Green cardigan, £45, White Stuff, striped polo neck, £12, New Look, white  cardigan, £7.99, H&M, cream jumper, £22, JOY, crochet cardigan, £80, French Connection

Finally, accessories. Shoes were pretty basic back in the 1940s. Try a simple low heeled court shoe, or a block heeled sandal to give your VE Day fashion a modern edge.

Bags were boxy and simple. Coloured leathers weren’t so prevalent – but you can update the look with a pastel coloured tote for 2015. And a little fascinator with a birdcage veil adds a bit of fun to your look – even though this was probably more 1950s, than ’40s.

VE Day Fashion accessoriesClockwise, from top left: Block heel sandals, £24.99, H&M, round bag, £12.99, New Look, grey court shoes, £14.99, H&M, pink bag, £35, Principles by Ben de Lisi @ Debenhams, fascinator with veil, £35, Top Hat by Stephen Jones @ Debenhams, mint bag, £115, Bailey & Quinn @ Debenhams

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reduction

Think Pink for breast cancer in October

Think pink, it’s October! October is synonymous with pink thanks to the breast cancer charity association. You can buy a whole load of ‘pink-themed’ items from homewear, to clothes, to beauty products, and more, treating yourself and donating to charity at the same time.

What we keep wondering every year is: who started all of this? Why are we all encouraged to think pink every October?

So, we did a wee bit of research,  and here you go! Back in 1985, National Breast Cancer Awareness Month was founded in the USA as a partnership between the American Cancer Society and the pharmaceutical division of a company called Imperial Chemical Industries. The aim of the month was to promote mammography as the most effective weapon in the fight against breast cancer.

Then, in 1993, Evelyn Lauder, Senior Corporate Vice President of the Estee Lauder Companies founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol. And so there you have it – that’s why we all think pink at this time of year!

The beauty industry – and in particular the Lauder companies – bring out new ‘breast cancer’ products every year, many of which have become collectable. Donations from the sales of the products vary from brand to brand.

This year Clinique’s Dramatically Different Moisturizing Lotion + has a cute keyring attached. The bottle is £29.50 and £2 from every purchase goes to the Breast Cancer Research Foundation. They also have a limited edition Long Last Lipstick in Power Pink (£17).

think pink breast cancers

Estee Lauder have four products this year – Advanced Night Repair (£69) is also dressed up with a cute keyring pink ribbon charm, and they also have the  Evelyn Lauder Dream Compact (£75), Evelyn Lauder Dream Pin (£10), and the Evelyn Lauder and Liz Hurley Dream Color Collection (£28). Lauder will donate 20% of every sale of these items to the Breast Cancer Research Foundation.

Debenhams have their own ‘Think Pink’ range, with 25% of the price you pay for various items in the range going to breast cancer care charities.

Dresses, onesies, lingerie, handbags, and more are all included in the Think Pink campaign.

Debenhams think pink breast cancer oneClockwise, from left: Dress, £130, Debut, polka dot bra, £20, and matching pants, £8.50, Floozie by FrostFrench, square bag, £35, Floozie by FrostFrench, lips bag, £25, H! by Henry Holland, all at Debenhams

So, if you want to think pink, support breast cancer charities and treat yourself there are plenty of options out there to choose from.

think pink debenhams twoClockwise, from left: Onesie, £30, Floozie by FrostFrench, sleep mask, £10, scarf, £20, Floozie by FrostFrench, watch, £25, Floozie by FrostFrench, wash bag, £18, all at Debenhams

Please note that we always endeavour to feature items that are available in Ocean Terminal, however sometimes items featured may be out of stock, and prices may vary due to seasonal reduction